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Whether desperate or shrewd, Murdoch is certainly no coward

June 7th, 2009 No comments

By Angela Long

Published The Irish Times, August 7, 2009

COULD THE Anti-Christ have saved us – again?

Newspaper people all over the world may well pose this question after Rupert Murdoch, chief executive of News Corporation and grizzled veteran of a dozen to-the-death business battles, finally came clean on charging for online news.

The mogul made his historic announcement in New York yesterday, offsetting the group’s dire financial results – a loss of $3.4 billion (€2.35 billion) in the financial year to June.

It means that all the newspapers and broadcasters within News Corp – media platforms, to use the jargon – will now be looking for credit card details when net surfers land on their shores. The Sun, Times of London, News of the World, the New York Post, papers across Australia, will take the plunge, watched by hundreds of nervous nelly newspaper proprietors elsewhere. For making money out of online publication has been the big question that has had media heads aching, since it became apparent that the print newspaper as we have known and loved it is in terminal decline. Read more…

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